Roughly one in four people say they will travel solo in the next year (2018) — and that percentage is on the rise, according to a survey of 2,300 people by the marketing firm MMGY Global. Source
"We have been working with Solo Traveler since Jan 2015 on the Advisory as well as in other areas. It has always proved to be a successful advertising venue for us with a receptive and engaged audience"
- Exodus Travels
INSPIRING TRAVEL TO NEW DESTINATIONS
Working with destination marketing organizations, Solo Traveler inspires people to venture out to new destinations.
We deliver sponsored content with information solo travelers need while meeting the objectives of our clients by leveraging the site, social platforms, and our subscriber base.
DIRECT SALES RESULTS
The Solo Travel Advisory and Deals page deliver proven sales results for tour, cruise, and travel companies targeting the solo travel market.
Solo Traveler develops customized partnerships, from consultation services to multi-channel branding and sales, based on specific client needs.
The popularity of guided tours amongst solo travelers grew from 21% to 46% between 2013 and 2015. Source
"The folks over at Solo Traveler have been amazing! We've been featured on the Advisory & Deals page for a few months now and they have brought the perfect traffic to our site. The readers tend to be very engaged and interested.”
- Clothing Arts
Our 2017 Reader Survey had 983 respondents.
Solo Traveler's primary age demographics are Boomers and Millennials.
Educated, Active Travelers
- 84% have university or post-graduate degrees.
- 51% travel 3 or more times per year for
pleasure. A further 33% travel twice a year.
- 72% plan to travel more in 2018.
- 53% are interested in international travel,
7% in domestic, and the balance in both.
Budget and Luxury Travelers
Spend per week of travel excluding airfare:
- 7% spend more than $2500/week
- 26% spend $1,500-$2,500/week
- 48% spend $500-$1,500/week
- 26% spend less than $500/week
Social and Engaged
- 63% say they receive travel inspiration
from Solo Traveler
- 13% comment on Solo Traveler
- 46% share Solo Traveler content with
- 58% are members of our Solo Travel
Society on Facebook
Our detailed annual reader survey tells us who’s traveling, how often, where,
how much they’re spending, and more. We know what resonates with solo travelers.
With this information we’re able to help you better target your message.
Contact us and let us help you tap into the growing solo travel market.